With over 10 years experience in marketing, I started off media planning at PHD and Mediacom, two of the best media agencies, for some of the biggest F&B brands in the world like McCain, Muller, Snickers and Mars. I’ve also headed up the marketing functions for iconic bakery Lola’s Cupcakes, DTC eyecare brand Ocushield and marketing agency Hot Pot China. 

I’ve seen a lot when it comes to the good, the bad and the ugly of marketing, brand and content, but my specialism lies in identifying weaknesses in existing marketing operations and executing winning marketing strategies for business growth.

Unlike over half of marketers in the UK, I combine practical marketing experience with a solid foundation and training in marketing theory and strategy. My training includes MBA-level courses in marketing and brand management, developed and led by leading marketing professor Mark Ritson.