SKYROCKET YOUR BUSINESSWITH MARKETING THAT LANDS
Hi, I'm Adam, a trained food and beverage marketing consultant and freelance marketing director. I'm sadly not an astronaut.
I help ambitious consumer businesses to lift off their brands by putting in place a results-driven marketing strategy and channel plan without falling into the expensive black hole of hiring CMO.
As part of our mission, I can execute a strategy by taking my many years of experience with these iconic brands, to get your marketing to deliver better commercial results for your business.
As part of our mission, I can execute a strategy by taking my many years of experience with these iconic brands, to get your marketing to deliver better commercial results for your business.
HOUSTON, WE HAVE A PROBLEM!
Most start-up and mid-sized businesses (particularly in the food & beverage sector) devote a huge amount of effort to their marketing, often without the best possible results.
In short, strategic, disciplined marketing is alien to their business 👽
All of these problems can be expensive, painful and time-consuming to solve.
UNTIL NOW…
One small step for brand,
one giant leap for brand-kind
I will come into your business for a few days a week or month to audit your existing operations, and then help you devise, execute and measure (including eCommerce/digital), an impactful and exciting marketing strategy. I can also execute and manage your tactical marketing plans, oversee your marketing budget by investing it in the right way based on a set of clear objectives. I can work as an extension of your existing function and culture, even if there is an existing marketing team in place. Don’t spend £000’s on a marketing lead who won’t get their spacesuit dirty!
I’ve worked with a range of business founders, CEOs and marketing directors. Many lack the time and true confidence to make strategic marketing decisions, or have marketing teams that are busy but work in silo, are overwhelmed, and are not all pulling in the same direction for growth.
I can consult with you and the team on all of your marketing decisions, from strategy to execution to copywriting.
Whilst I am a trained marketer with experience leading teams and marketing functions for brands, I’m more than willing and equipped to carry out specific execution tasks.
If you have a copywriting requirement, a need to manage and brief a creative project, or improve a specific digital or traditional channel’s performance, I’m here to help and report for duty.
One small step for brand,
one giant leap for brand-kind
I will come into your business for a few days a week or month to audit your existing operations, and then help you devise, execute and measure (including eCommerce/digital), an impactful and exciting marketing strategy. I can also execute and manage your tactical marketing plans, oversee your marketing budget by investing it in the right way based on a set of clear objectives. I can work as an extension of your existing function and culture, even if there is an existing marketing team in place. Don’t spend £000’s on a marketing lead who won’t get their spacesuit dirty!
I’ve worked with a range of business founders, CEOs and marketing directors. Many lack the time and true confidence to make strategic marketing decisions, or have marketing teams that are busy but work in silo, are overwhelmed, and are not all pulling in the same direction for growth.
I can consult with you and the team on all of your marketing decisions, from strategy to execution to copywriting.
Whilst I am a trained marketer with experience leading teams and marketing functions for brands, I’m more than willing and equipped to carry out specific execution tasks.
If you have a copywriting requirement, a need to manage and brief a creative project, or improve a specific digital or traditional channel’s performance, I’m here to help and report for duty.
One small step for brand,
one giant leap for brand-kind
I’ll be your fractional marketing director
I will come into your business for a few days a week or month to audit your existing operations, and then help you devise, execute and measure (including eCommerce/digital), an impactful and exciting marketing strategy. I can also execute and manage your tactical marketing plans, oversee your marketing budget by investing it in the right way based on a set of clear objectives. I can work as an extension of your existing function and culture, even if there is an existing marketing team in place. Don’t spend £000’s on a marketing lead who won’t get their spacesuit dirty!
I’ll provide marketing consultancy for business growth
I’ve worked with a range of business founders, CEOs and marketing directors. Many lack the time and true confidence to make strategic marketing decisions, or have marketing teams that are busy but work in silo, are overwhelmed, and are not all pulling in the same direction for growth.
I can consult with you and the team on all of your marketing decisions, from strategy to execution to copywriting.
I’ll manage and execute specific marketing projects
Whilst I am a trained marketer with experience leading teams and marketing functions for brands, I’m more than willing and equipped to carry out specific execution tasks.
If you have a copywriting requirement, a need to manage and brief a creative project, or improve a specific digital or traditional channel’s performance, I’m here to help and report for duty.
My 4 Step Marketing Process
Pre-Launch: Diagnostics
Pre-Launch: Marketing Strategy
Launch: Tactical Marketing & Execution
Post-Launch: Evaluation and Optimisations
- Customer-orientated research
- Mission aims for marketing
- Diagnosing barriers and drivers
- Quick wins and audit of existing marketing operations and competitors
- Segmentation and targeting
- Positioning and brand strategy
- Defining and setting objectives
- Output is a comprehensive strategy deck presented in a workshop
- Product: NPD strategy and portfolio tactics
- Placement: partnerships, third parties, retail relationships
- Promotion: channel selection & measurement
- Pricing: strategic recommendations for pricing
- Output is a comprehensive tactical plan deck with channel briefs, presented in a workshop
- Assessment versus strategy and objectives
- Channel optimisations
- Mission feedback and evaluation
- 1 hour fortnightly feedback call with follow up performance reports and end-of-activity evaluation
My 4 Step Marketing Process
Pre-Launch: Diagnostics
Pre-Launch: Marketing Strategy
- Customer-orientated research
- Mission aims for marketing
- Diagnosing barriers and drivers
- Quick wins and audit of existing marketing operations and competitors
- Segmentation and targeting
- Positioning and brand strategy
- Defining and setting objectives
- Output is a comprehensive strategy deck presented in a workshop
Launch: Tactical Marketing & Execution
Post-Launch: Evaluation and Optimisations
- Product: NPD strategy and portfolio tactics
- Placement: partnerships, third parties, retail relationships
- Promotion: channel selection & measurement
- Pricing: strategic recommendations for pricing
- Output is a comprehensive tactical plan deck with channel briefs, presented in a workshop
- Assessment versus strategy and objectives
- Channel optimisations
- Mission feedback and evaluation
- 1 hour fortnightly feedback call with follow up performance reports and end-of-activity evaluation
My 4 Step Marketing Process
Pre-Launch: Diagnostics
- Customer-orientated research
- Mission aims for marketing
- Diagnosing barriers and drivers
- Quick wins and audit of existing marketing operations and competitors
Pre-Launch: Marketing Strategy
- Segmentation and targeting
- Positioning and brand strategy
- Defining and setting objectives
- Output is a comprehensive strategy deck presented in a workshop
Launch: Tactical Marketing & Execution
- Product: NPD strategy and portfolio tactics
- Placement: partnerships, third parties, retail relationships
- Promotion: channel selection & measurement
- Pricing: strategic recommendations for pricing
- Output is a comprehensive tactical plan deck with channel briefs, presented in a workshop
Post-Launch: Evaluation and Optimisations
- Assessment versus strategy and objectives
- Channel optimisations
- Mission feedback and evaluation
- 1 hour fortnightly feedback call with follow up performance reports and end-of-activity evaluation
